And although Tom Brady isn’t a Boston native, his twenty seasons with the New England Patriots cemented him as an icon in Boston’s sports legacy. Matt Damon, Affleck’s childhood friend, fellow Bostonian, and co-founder of Artists Equity, was a natural addition to The DunKings. Accompanied by his star-studded boy band entourage decked out in outrageous Dunkin’ tracksuits – including two of Boston’s finest, Matt Damon and Tom Brady, The DunKings unveil their pop banger, “ Don’t Dunk Away at My Heart,” much to the amusement – and embarrassment – of J.Lo. Ben surprises J.Lo by dramatically crashing her recording session in the studio. In a closing scene straight from a superhero film, Ben is struck with inspiration to deflect doubt and achieve his dreams – with Dunkin’ in hand – right before the “To Be Continued” message flashed on screen.Īfter leaving fans on a major cliffhanger, Dunkin’s Super Bowl LVIII commercial opened in a quintessentially full-circle moment. To prepare, Ben took a dance lesson from social media star, entrepreneur, and fellow Dunkin’ diehard, Charli D’Amelio. Fueled by his beloved Dunkin’ coffee and donuts, Ben embarked on an unexpected journey to debunk the popular notion that he was bored at last year’s GRAMMYs he was envisioning his next adventure: pop stardom. This universe continued to expand, from Ben being mistaken for Matt Damon while making a Dunkin’ run in April to a collaboration with Ice Spice for a bespoke beverage last fall.ĭebuting at the 66 th annual GRAMMY Awards, the first part set the stage for what’s to follow. In the brand’s first-ever Super Bowl spot, he took a surprise order from his wife, Jennifer Lopez. This episodic story marks the latest installment in the “Dunkin’ Cinematic Universe” – a journey that began exactly one year ago when Dunkin’ made its number one fan’s dream come true by allowing Ben Affleck to work in the Dunkin’ drive-thru. Artists Equity served as the brand's creative, production and post-production agency for the campaign. In continued partnership with Ben Affleck and Matt Damon’s Artists Equity, the brand launched a multi-part narrative campaign that began with a commercial during the GRAMMY Awards to tease Dunkin’s much-anticipated return to the Super Bowl, which premiered this evening. Get ready, America – Ben Affleck’s journey to becoming a pop star confirms that anything is possible when you run on Dunkin’įollowing the Super Bowl reveal, fans can dive deeper into The DunKings experience with a limited-time menu in Dunkin’ restaurants and exclusive merch on īOSTON (February 11, 2024) – From the pinnacle of music awards to the ultimate night in football, Dunkin’® is embarking on an adventure where few brands have tread.
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